What Is Internet Marketing?

Internet marketing, or digital marketing, refers to advertising or marketing using digital technology, the internet primarily, to include mobile phones and any other form of digital medium to drive or direct sales.  Internet marketing and online advertising may also be used in conjunction with more traditional types of advertising or marketing such as magazines radio, television, and newspapers.Internet/digital marketing really began to develop in the late 1990s and 2000s and has significantly changed the way brands and businesses utilize technology for marketing. Although many business’s will use a combination of online marketing with more traditional forms of marketing, digital platforms are being incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical business. Hence digital/online marketing campaigns and advertisements are becoming more prevalent and more efficient.

Different types or categories of internet marketing techniques include but not limited to, search engine optimization (SEO), content marketing, partnering with an influencer/influencer marketing, content automation, campaign marketing, e-commerce marketing,ebooks.

SEO is the simple activity of ensuring a website can be found in search engines for key words and phrases relevant to what the site is about. Proper SEO really ensures that not only can a website be found, but that it ranks well on the search engine.

Web Marketing will include e commerce web sites, promotional websites, affiliate marketing web sites, online advertising on various search engines and natural or organic search results through good SEO.

Email Marketing is where they say the money is at, and this involves both promotional marketing efforts and advertising through email to current and prospective clients or customers.

Social Media Marketing involves marketing/viral marketing efforts and advertising through social networking websites such as Twitter, You tube, Face book and pintrest

So Why do we as entrepreneurs and business owners care about internet marketing? Because of how much time, effort and money people are pouring out into the internet. The reality is consumers now a days turn to the internet to discover what to do, where to go, how to do it and who to buy things from. And they can to this from just about anywhere with portable digital devices and wifi.

Lesson is you need to know what internet marketing is and how to apply it to your business.

 

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